Thursday 23 May 2013

HTC - are you coming or going?

So much news about HTC in this week, both positive and negative, shows the company is going through a very turbulent time. It's an absolute shame in my eyes because I could see them turning their fortunes around with the HTC One and at least attempting to compete with Samsung, not that it seems any other Android manufacturer is able to at the moment.

HTC First
Reports are coming in that the HTC First is not being launched here in the UK on the back of unfavourable reviews it has received in the US. Not surprising really, since there appeared to be a lot of excitement for a Facebook phone for a continued period of time but nothing ever came to fruition until a few months ago, at a time when people are leaving Facebook, rather than joining. It's a hit for HTC since they were the manufacturers and will miss out on the revenue of a phone which was widely publicised, but it seems everything about this phone was a mistake, including its price tag. The phone costs more than the Nexus 4 sim-free and that pretty much says it all. I don't know how much Facebook had a say in the various aspects of the phone, but I wouldn't be surprised if they are mostly to blame.

Mass exec exodus?
Maybe not quite an exodus, but several high profile executives of HTC have left over the past few weeks and it's a worrying sign for the company and its staff when something like this happens. Why would they leave unless they knew something we didn't is what I imaging some workers must be thinking, and who would blame them? Especially after one of their ex-employees went on Twitter encouraging his friends at HTC to leave and they would be much happier after doing so.

HTC One sells 5 million
An unnamed executive at HTC has gone on record to say that they have sold 5 million HTC Ones, a pretty impressive feat when in direct competition with the S4. Although Samsung may have sold 10 million S4's in under a month, it is still an achievement when you think about the relatively weak brand naming the One range has in comparison to the Galaxy range. Reviews for the One have been very favourable in comparison to the S4 and having both of the phones in my household, I for one (get it?) am much happier with the One than the S4.

Turbulent times indeed for HTC, let's hope their next quarter performance gives them some hope for the future otherwise who can stand in the way of the goliath that is Samsung at the moment? From a more selfish viewpoint, I want them to be around so they update the HTC One!

Mo


No comments:

Post a Comment